>>DCG lectures: Social Computing Models of Design Creativity with John Gero

post date: September 8, 2017
cat: events, news

September 26 at 9h30, at Sala Raínha Sonja (CUBO) of the Faculty of Architecture, University of Lisbon.

This talk commences by outlining a process-based framework for creativity before introducing the foundational concepts of situated cognition as a basis for social computing models of creativity. The situated cognition concepts are grouped under:
• social interaction
• constructive memory
• stigmergy, and
• situatedness.
Two implemented social computing models of creativity are presented. The first implementation demonstrates the behavior of a social, situated, curious agent-based model that generates products within an ecology of other producers that results in emergent social structures that influence the creativity of producers. The second implementation demonstrates how the value systems consumers use to evaluate products as innovative change as they interact with product representations and interact socially with other consumers.
These talks present:
• concepts of situated cognition as basis for designing social computational agents
• results from a study of creative behavior in a social setting, and
• results from a study of innovation through consumer social behavior.
The talk concludes by relating these computational models to Schumpeter’s concept of
“creative destruction”.


John S Gero is Research Professor at UNCC and at the Krasnow Institute for Advanced Study. He has edited/authored over 50 books and published over 650 research papers. He has been a professor of computer science, cognitive science, architecture, civil engineering, and mechanical engineering at MIT, UC-Berkeley, UCLA, Columbia and CMU in the USA, at Strathclyde and Loughborough in the UK, at INSA-Lyon and Provence in France and at EPFL in Switzerland. His recent research has been funded by NSF, NASA and DARPA.